Google Business Profile can be a great tool, especially for small businesses. What Are the Benefits of Having a Google Business Profile? A new quick menu is available in the Google search results where you can directly upload photos, view the latest Google reviews, publish posts and promote your business with Google Ads.The present Google My Business online interface will be renamed to Business Profile Manager and focus on larger enterprises with many locations. ![]() The Google My Business app is to be retired, so Google recommends managing your profile directly through Search and Maps.US- and Canada-based sellers can take advantage of the call history options to see the calls that came directly from the Google Business Profile.Business owners can send messages to shoppers directly from Search.When you search for your company by name, you’ll find the option to verify the linked business profile. Your Business Profile can now be verified on Google Search and the Google Maps app.Here is some news that came along with the name change: The Google Places for Business, Google Listings, and Google+ Business Pages are now in the Google Business Profile. You can still maintain and update your Business Profile and create a website to attract and engage more visitors with your Business Profile Account. Some important things changed with this Google Business Profile update or are yet to change during 2022. Even though some industry influencers assume that Google might start charging for these listings, there’s no sign of that for now. One vital thing we need to mention is that the Google Business Profile is free. In addition to the primary category, there are other attributes you can add to your profile, like “accepting cards” or “pet friendly.” These are also frequently updated. For example, restaurants usually add additional categories, such as the “food and drink” category or similar. Also, you can see what your competitors are using. If you’re not sure what to use, look for phrases you want to rank for. One of the essential features that remained the same after the update was the primary category. Google has over 3,000 categories to pick from, adding new ones regularly. ![]() You can use it to communicate with your audience, drive more visitors by giving them directions, and make the most important information, like opening hours, more accessible. If you do it right, your business can benefit significantly from it. It’s a way to improve and manage your business’s presence on the website, where almost all people search when they need something. So, your Google Business Profile is not just a regular listing. Start a free trial and display your Google reviews now.Īt the bottom of the profile, you can find similar business and internet results for the restaurant. This is very important as it will motivate the business to care for their customers if they don’t want to get negative reviews.įYI: You can embed Google reviews widget automatically with EmbedReviews platform. Potential visitors could check the reviews before seeing whether that place can cover all their needs. They can always look at the photos if they want to check the ambient and see whether it seems pleasant.Īnd, of course, one of the most important features of Google Business Profile is that visitors can leave Google reviews. Next, there’s a link to their menu, a phone number, an estimation of when it’s most crowded, and even information that the place is LGBTQ+ friendly. Moreover, if they decide they don’t want to go to that restaurant immediately, they can save it for later. They can find opening hours, directions, an option to book a table, and whether they can get delivery or not. ![]() Luckily, all the information they need is on the restaurant’s Google Business Profile. Here’s what they get:Īs you can see, there’s a link to their website, but if the person is starving, they don’t have much time to browse. So, they see this restaurant called Redeye Grill and click on it to get more information. This is what the Google Maps result will look like: So, they type in “restaurant new york” on Google Maps to see which restaurants are near their location at that moment. At the same time, a hungry tourist is trying to find a good restaurant in New York. Let’s say that you’re a restaurant in New York. To understand the concept of the Google Business profile, let’s see what a typical one looks like.
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